We’re happy to introduce AdSense Direct, a new feature for publishers getting started with their first directly sold ad deals. You can easily manage directly sold ads from within your AdSense account, and show them on your pages without needing to make any changes to your site’s code. AdSense Direct is currently available to publishers and advertisers located in the U.S., and we hope to expand further in the coming months.

To use AdSense Direct, you’ll first need to arrange a direct deal with an advertiser -- this can be any advertiser, regardless of whether or not they’re using AdWords. Once you’ve both agreed on the terms of the deal, enter the details into your AdSense account. You’ll get a link to send to the advertiser, where they can upload their ad and pay for the deal with Google Wallet. Once you approve the ad creative, the campaign will be ready to launch at the time period specified. 

Managing your directly sold ads through AdSense Direct can help you:

  • Maximize revenue: You’ll never miss an opportunity to earn revenue as your ad space will automatically revert back to showing AdSense ads as soon as a direct deal ends.
  • Save time: There’s no need to create contracts for every direct deal, as both parties contract with Google. Invoicing and payments are also handled automatically; your earnings from these deals will be included in your monthly AdSense payments cycle.
  • Control your brand: You and Google review all creatives submitted by advertisers before they run on your site.

Just getting started with direct ad deals? We suggest adding an ‘Advertise here’ form or link to your page that will enable interested advertisers to get in touch with you. Once you’ve secured an ad deal, you can set up the campaign in a few short steps.

If you’ve already expanded to running multiple direct ad deals and ad networks on your pages alongside AdSense, try our ad serving solution DoubleClick for Publishers (DFP).   

We look forward to hearing your feedback on AdSense Direct as we continue to refine this feature. Please share your comments and feedback over on our AdSense +page

Posted by Matt Goodridge - AdSense Product Manager
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